B. V. Krishnamurthy
  • Home
  • From the Trenches
  • Articles
  • Research
  • A/V Stuff
  • Contact

Generalist Vs Specialist

07/29/2010

1 Comment

 
For many years now, a debate has been going on regarding the merits of specialization. In keeping with professions like medicine and law, management has also been experimenting with more and more “concentration” areas – retailing, rural marketing, insurance, health care, hospitality and tourism to name a few. These have not been able to replace the traditional areas such as finance, marketing, HRM and operations, but have made rapid strides in terms of providing sector-specific talent and skills in niche markets.

As if the notion of specialization was not enough, a significant number of B-Schools now offer dual specialization – sometimes the two areas are treated on an equal footing, or as a major / minor combination. Whether this facilitates value-creation better than time-tested systems is a moot question. What it does in practical terms is to improve the chances of employability. Once again, we are faced with the dilemma – are we as educators forgetting our primary mission and making decisions with the end-users (recruiters) alone in mind?

At the other end of the spectrum, we also have B-Schools that have done away with the concept of specialization. Every student is expected to go through a set of core courses. Beyond these, a slate of electives is provided from which the student can choose any combination as long as it meets the credit-hour requirements. Thus, you have students opting to study anthropology to classical music with everything thrown in between. This approach raises a different question – does the study of a field merely on the basis of one’s liking or aptitude make for a better manager?

Within the broad spectrum of the generalist – specialist divide, we have to contend also with questions as to the extent to which say a marketing specialist should be conversant with compensation management or derivatives. The ideal of a borderless organization envisaged by Jack Welch is yet to see the light of day in organizations. Functional divisions do exist as indeed hierarchies.

Proponents of the generalist school argue that specialization tends to narrow one’s view. The “big picture” is lost sight of in the fight for turf space and superiority. Since management is becoming increasingly complex and uncertain, generalists alone can bring the holistic view into a decision-making process.

Specialists would have us believe that depth of knowledge is critical. Concentrating on one domain or even sub-domain does not necessarily mean losing sight of organizational goals. As long as functional goals are aligned with organizational goals, there should be no problem. In this world-view, generalists are the brakes of an otherwise fast-moving organization. The holistic view is a smoke-screen for procrastination.

With such divergent views, how does one frame a curriculum that is contemporary, futuristic, and addresses the concerns of both groups? How does one manage a balancing act between the need to know more and more of less and less (specialization) and the converse (general managers)?

In the context of emerging economies like India, where diversity is in the extreme – students may enter with an engineering, commerce, science, life sciences, literature or medicine background, additional complexities arise starting with language and ending with questions like how much of mathematics and statistics should a micro-biologist wanting to make a career in human resources learn.

There may not be easy answers to any of these questions. However, the sooner we start addressing these issues with objectivity, the better would it be for all stakeholders.
 


Comments

Lakshmi
07/31/2010 10:26

The "MBA" is a generalist degree of sorts. The minimum requirement is an undergraduate degree in "any" discipline. The whole idea here is that you learn certain attributes rather than skills, qualities like being sensitive; adaptable; being aware; ability to integrate; and make decisions. How many of these qualities can actually be "taught" is another question. The assumption is that a candidate already has expertise in a particular field and would like to opt for an MBA in the hopes of taking up more responsibilities, in the hopes of being able to "manage" a business and thus people.

But b-schools and students alike have corrupted the value of the MBA to a large extent. Most students decide to go for it for all the wrong reasons. Some do it because everybody else is doing it. Some do it because they're dissatisfied with their under graduate degree and are looking for a "change", a ticket to increase the chances of getting employed. B-schools see management education primarily as a business and not a service. They don't spend enough time on faculty development or bridging the gap between industry and academia. They don't create an environment conducive to growth and learning.

Whatever it is, the "MBA" is not meant to produce specialists. So the concept of specialization is a farce. You CAN become an effective marketer without an MBA. You CAN become an analyst without an MBA. Suffice to say you can become a marketer without "specializing" in marketing and so on.

Management is not a profession. But it is a job, one of the toughest in the world and all the more reason it should be done well with courage and conviction. It is not a walk in the park. It is more like a 1000 mile sprint through the desert followed by a 200,000 mile swim across the ocean and another 400,000 mile hike to the top!

Reply



Leave a Reply

    Archives

    February 2012
    January 2012
    December 2011
    October 2011
    August 2011
    June 2011
    April 2011
    December 2010
    November 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010

    Categories

    All
    Economic Development
    Education
    General
    General Management
    Politics

    RSS Feed